Lately in my commute I have been cursed with very thick low lying fog, what valley dwellers refer to as “Tooley Fog.” Usually, I can look up and see a starlit sky… yet looking straight ahead as I drive, this strange view allows me no more than a couple of hundred yards of sight, if that much.
As I cautiously make my way back and forth on I-5 in this confining foggy world, many times I find myself very tense in an attempt to magically look through this gray mass in a futile attempt to see what lies beyond, good, bad or indifferent.
It is always amazing to me that when you might venture upon an opening in the fog how crisp, sharp, and fresh everything appears. It is as if you are witnessing everything for the first time and you cannot take in the wonderment of your surroundings fast enough.
And so it is today in so many ways, especially in the real estate world. Because of the news media the true picture is a foggy one, not truly clear as to the whole picture of the actual overall real estate market. Yes, it is true that due to the fact that some lending institutions reached beyond normal lending guidelines, there are many homeowners losing their homes to foreclosure. However, as much as the news media is painting a grim picture that the sky is falling, everyone needs to take the time to quit trying to look through the fog that obscures our vision, the true picture… and understand the moment.
By far the realtor needs to step up to the plate and educate themselves concerning the new lending quidelines, the economy, and programs that might assist when there seems to be no hope for so many. Many realtors are still in the listing and selling pitch mode, when before any listing can be taken or purchase contract written. Consumers today need to be educated, enlightened, and given direction, allowing them to be given a ‘crisp, sharp, and fresh’ understanding of choices that lie before them. Given the chance to ponder these choices, a trust and loyalty will be built and will become the foundation of the rest of the transaction and future transactions