The term ‘differentiate yourself from the rest’ is bandied around so much today in the real estate industry as if it’s the magical solution to being successful.
Many years ago a very significant mentor in my real estate career introduced me to ten small words that, over the years, have given me the direction I truly needed. These ten small words have become very significant in their meaning:
“If it is to be, it is up to me!”
The real estate market is coming out of eight years where money was easily made and so many picked up on the opportunity to grab hold of it with little to no direction. You did not have to differentiate yourself; you just needed to be in front of people and have a heartbeat. Now that a stable foundation is being formed in the real estate market, many must choose to step up to the plate or change career paths. It takes a strong commitment to remain in this profession.
As you formulate your business model, take into consideration that you need more than something that rejuvenates and motivates you as those attributes are short-lived. Move from ‘differentiating’ to being ‘directional’ in your business model. What this means is building your future with books, seminars, and blogs that provide a clear mindset. Be accountable and have a well-designed action plan. Become confident with the tools and systems that serve you the best.
Blog! Allow others to learn from your expertise. Enhance your standing in your community and offer a positive impact in people’s lives. Give of yourself and, above all, give service.
Being directional in your business model will push you to attain a higher level and you’ll soon find yourself differentiating naturally.
Dennis Stewart
Vice President & Regional Director
Dennis.Stewart@rwnc.net
Excellent advice! In this day and age, we are bombarded with so much information and have so many ways to find business, we end up going in too many different directions. Focused energy is not easy in this day and age, but it’s sorely needed to build a successful career.