Archive for July, 2009

Jul 31 2009

Expanding Our Horizons

Published by James Dwiggins under General.

Hard times means hard work, and Realty World Northern CA knows that this means longer hours and increased competition for you. In order to make your life a little easier we’ve brought on two new staff members who are here to help you by providing training, materials, and support on a variety of topics.

Social Media & Marketing Director, Erin Robbins, joins Realty World Northern CA with years of marketing and public relations experience on both the east and west coasts. With experience at Silicon Valley startups such as ShareThis and Optimost, and corporate giants including Cisco and SAS, Erin brings a variety of skills to the organization. Erin’s function at Realty World will include implementation and training on social media such as Facebook, Twitter and blogging; marketing and development of Design Center and Presentation Builder tools; and working with agents and brokers in the field to make the most of their Realty World franchise. Erin lives in San Francisco and in her spare time enjoys training for the upcoming NYC Marathon, traveling and hanging out with her bulldogs. You can follow Erin on Twitter at @texasgirlerin, on Facebook at http://www.facebook.com/erinnrobbins and her new Realty World blog at http://ErinRobbinsBlog.com

Director of Online Education, Ron Dillon, comes to Realty World with an extensive background in software and business development. He works to enable clients with the latest technologies and help them grow their business. In the past, Ron worked at ProSoft Engineering, Inc. with clients that included Sony, Panasonic, Hitachi, and Apple Computers. At Ficus Computer Engineering, Ron helped develop unique RFID implementations, managed offshore development teams, and participated in development projects with HP and TellMe Networks. He will be complete his degree in information systems security and minor in intelligence analysis in 2010. At Realty World, Ron will provide online and in-person training on a variety of products and services, as well as providing training on social media and many other upcoming real estate trends. Ron lives in Mountain House, CA with his wife, dog, and cat, and enjoys day trips to the surrounding wine regions, as well as geeking-out on his collection of computers. You can follow Ron on Facebook at http://www.facebook.com/ron.dillon3 or on Twitter at @rondillonrwnc.

Ron and Erin are already hard at work, so look for exciting contributions to come from the teamwork of Erin and Ron along with the existing excellent members of Realty World Northern California’s staff!

James Dwiggins
Chief Strategy Officer
james.dwiggins@rwnc.net

Jul 21 2009

Time to experience a full day of excitement, intrigue, and inspiration!

Published by James Dwiggins under General.

Convention_Ticket…and the best part is you won’t have to go buy a ticket at the movie theater for this because on August 14th, our annual convention will be taking place in Pleasanton, California and it’s absolutely FREE! This will be an event nobody will want to miss!

Carole Rodoni will discuss how she grew Alain Pinel Realtors from a fresh new company to one of the premier companies in the United States. She’ll also give her perspective on how to enter the luxury market and handle marketing, advertising and branding, as well as touch on how to attract today’s consumers.

Kevin Boer will facilitate a Blogger’s Panel Session that’s certain to create enthusiasm. Four blogging experts will talk about how they turned their blogs into money making machines and share with the audience how they can do it themselves.

Heather Mirjahangir Fernandez will give an introduction to Trulia.com, the free products and services they provide to real estate professionals, and how to use them. She’ll also give an overview of the Realty World blog syndication program to Trulia Voices and explain how it can drive more traffic to real estate websites.

Attorney, Zachary Roberts, will present a thorough and enlightening discussion on risks and opportunities with loan modifications and short sales and how to break into this growing market while watching out for risks.

Finally, triathlete Erica Davis will share her extraordinary account of her accomplishments and how she wound up paralyzed and wheelchair bound. Her touching story and journey toward recovery motivates audiences everywhere about overcoming life’s challenges.

If THAT isn’t enough, the day also provides an opportunity to win spectacular prizes, like one of three cruise vacations, an iPhone, a Garmin GPS System, an e-Pro Registration, and more!

This event is open to all real estate agents and brokers. Of course Realty World members from all over Northern California and Nevada will be in attendance and if you just want to find out more about Realty World or come to listen in on these truly amazing guest speakers, consider yourself invited. Just contact our Member Services Department to secure your seat at 800-460-2288 or via email at MemberService@rwnc.net. Seating is limited so don’t wait!

You’ll be giving the event a “two thumbs up” rating… guaranteed!

James Dwiggins
Chief Strategy Officer
james.dwiggins@rwnc.net

Jul 06 2009

The Commonality of your Blog and your Toothbrush

Published by Scott LeForce under General, Technology.

toothbrushTwo times per month (sometimes three) we schedule and conduct our staff meetings; each department makes their presentation on current projects and updates everyone on where we are and where we’re going. Sometimes the meeting is not too much different than what we all talk about in weekly emails, but it is still good to get to the table and get some belly-to-belly time in.

We have fancy grids and graphs that show a myriad of information from accounting reports to newsletter statistics to who just received the most recent lead from our online system. During this morning’s meeting I couldn’t help but hear some of the staff talk about how certain agents receive more leads than others based upon, not only listing inventory, but article inventory. Basically, blogging more is what they were saying.

Think of it like this… the more you blog or post an article to your webpage, the more search engines seem to like you. Your online information becomes “more relevant” to searches because of the frequency of date/time stamping in conjunction with the words you use in your article and information you post. Hence, the more you do this, the more search engines pick up on you and the propensity to attract more consumers is increased.

The concept can be likened to the use of one’s toothbrush. You’re not going to get the results of good oral hygiene without some elbow grease on the business end of your toothbrush. Likewise, blogs in this world need to be used daily and, sometimes two or three times per day, to achieve the desired whiteness, so to speak.

I’m pretty sure you know this by now. So my message to you today is just a friendly reminder.
 

Scott LeForce
President
Scott.LeForce@rwnc.net

Jul 02 2009

Happy Fourth of July from Everyone at Realty World Corporate!

Published by James Dwiggins under General.

american flagSince last 4th of July to now, there certainly have been a tremendous amount of changes, sacrifices and new challenges in this country, in our businesses and our personal lives. And, there are certainly going to be many more before things turn around. However, on this 4th of July, we must remember to put all of our own personal issues aside and celebrate the accomplishments of all Americans throughout history, and even now, who have helped create this great country. We need to remind ourselves of the 56 men who signed the “Declaration of Independence” and gave us this incredible freedom we have today.  We must commemorate all servicemen and servicewomen who have paid the ultimate sacrifice and continue to so we can sleep at night without fear; so that we can continue to be entrepreneurial and prosper; and more importantly, enjoy the freedoms in making our own decisions in life. Remember this as you celebrate Independence Day with family and friends!
 
I’ll leave you with this quote:  “Everything that is really great and inspiring is created by the individual who can labor in freedom.” – Albert Einstein

Enjoy Your 4th of July Weekend!

James Dwiggins
Chief Strategy Officer
James.Dwiggins@rwnc.net