Franchise Ownership
What benefits can a franchise provide real estate companies that they can’t provide themselves?
There are three major benefits of any legitimate franchise:
- A proven, nationally recognizable brand name
- A business operating system with technology, marketing, advertising and training that sets its agents apart
- The economy of scale provided to large companies, which lower the costs of operation
More importantly, all of these things keep your business running smoothly and attract producing agents that will end up being the lifeblood of your company.
If a real estate franchise makes so much sense, why doesn’t every Broker own one?
- Initial franchise fees, ranging from $15,000 – 35,000, must be paid up front.
- Royalty fees, including national ad funds and others, can cost up to 8.5% of all gross income
- Franchisors typically dictate to the broker how to run their business.
- Companies with 1 – 5 employees often do not qualify.
How is Realty World different from other franchises?
Realty World is one of the few franchises in the real estate industry that offers a winning combination of benefits to small and large companies. These benefits include:
- A successful and internationally recognized brand name
- A structured business operating system with proven technology, marketing, advertising and training
- The most successful online advertising program available in real estate
- Economies of scale on all types of products and services that are absolutely affordable for even a one-person office
We are the only franchise that encourages you to run your business your way. This means brokers with a good reputation who enjoys working from their home qualifies just like the broker with 30 agents and 3,000 square feet of retail space. This is an affordable franchise that carries a respected name and offers a viable alternative for the masses in the real estate business!
Is now the time to franchise?
Only you can decide when the timing is right. If you are trying to determine if the timing is right, we can share with you that our franchisees made the decision to join us during the following:
- They were spending too much time creating systems, finding necessary services and resources, or feeling like they were reinventing the wheel.
- Their agents were losing deals, listings in particular, to the competition because consumers did not perceive their company as credible or capable because of a lack of resources and/or unrecognizable branding.
- They found that many sellers were demanding discounts on their fees due to their perception that a small company did not have the resources and advertising clout to get the job done as quickly and professionally as a larger company.
- They were struggling to recruit well-qualified and productive agents.
- They were losing agents to the competition due to their company’s lack of agent services, technology and/or branding.
- They found they were giving up too much commission to agents to offset the agent’s view that their company lacked services, resources, technology and/or branding.
- They were not making enough money for the time and energy they were investing in their company.
If any of this applies to you, then maybe its time to look at what we do. There is a reason why we have 250 offices and 1500+ associates!
If you would like more information, please Contact Us. We’re happy to assist you with any questions you may have.
