What a great time to be in real estate!
Published by Dennis Stewart under General,Technology.
Over the last eighteen months there have been so many shifts in the real estate market, the usual negative media coverage, plus the mortgage meltdown. But, now is the beginning of a new era to become a professional “messenger” and move away from the sales characteristics we’ve built over the years.
The real estate industry has finally transformed the true, committed professional toward an elevated mindset of “service” rather than “sales.” It’s the real estate brokers and agents who are educating and guiding buyers and sellers, most of whom are probably shell-shocked with the blitz of media negativity that they may be concerned with making a move.
Based on all indicators, the market is bouncing into a stable recovery mode. This is indeed the opportune time to be positioned in front of past clients, buyers, sellers, first time homebuyers… even those in distress situations as well as investors to arm them with the information they need to make a sensible decision. Be the leader in this forthcoming recovery, not the follower. Differentiate yourself by the expertise you display in your blog and Q&A communities, and your website.
A fresh addition to your professional arsenal should be a video presentation of you, your listings, success stories, your communities, and your satisfied customers. This gives anyone who visits your site a visual journey! I enjoyed a video the other day where the realtor narrating the presentation gave his audience something I’d never seen before. He spoke about the sounds he heard outdoors, the smell of the mountain air, showed an area where you could relax next to your own stream. Oh, and by the way, he also presented the home, but it was shown with a unique perspective.
Don’t find your direction, know your direction. How will you present rising interest rates to your client base? It’s going to happen, so you’ better start learning how to convey this to consumers.
Be the messenger… the clock is ticking, and the time is now!
Dennis Stewart
Vice President & Regional Director
Dennis.Stewart@rwnc.net
